SaaS

LegalVision is a commercial law firm that provides Australian businesses with cost-effective and high-quality legal services.

MY ROLE

CRO UX/UI Analyst & Designer

As the CRO UX/UI Analyst & Designer I:

  • pioneered the redesign for core product pages and worked with developers to create

  • validated concepts through user research

  • ran multiple in-depth data analyses for both the mobile and desktop users

Current Homepage Hero

THE PROBLEM

Client was interested in modernizing and improving conversions for core pages, such as the homepage, membership page, article page, and PPC landing page

THE PLAN

I worked closely with the client to gain information on industry trends and conducted in-depth Google Analytics analyses to determine biggest areas of opportunity. We decided to focus our first A/B test on the homepage, and the second A/B test on the membership page. View full mockups

THE RESULT

In the end, I designed 3 new pages and flows for A/B testing in order to support the clients new website redesign with another agency.

The homepage A/B test showed an 34% lift in overall conversions and a 3% decrease in Bounce Rate

Redesigned Homepage Hero