E-COMMERCE
Luxe is a designer sample bridal boutique, seeking + stocking the best of designer bridal samples at a fraction of the cost.
MY ROLE
CRO UX/UI Analyst & Designer
As the CRO UX/UI Analyst & Designer I:
pioneered the redesign for A/B testing
lead and organized brainstorming workshops
developed requirements for new designs
validated concepts through user research
supervised design deliverables by other team members
Multiple iterations of 2 A/B tests that were conducted
THE PROBLEM
Post 2020, the client was concerned with declining organic site and social site traffic. The were additionally concerned with appealing to a younger, mobile audience and were interested in understanding their users better.
THE PLAN
I conducted an in-depth User Behavior Analysis that dug into user demographics, specific channel traffic and conversions, age groups, coupled with HotJar to better understand user pain points.
I also worked closely with the client to gain information on industry trends and conducted more in-depth Google Analytics analyses to determine biggest areas of opportunity and began A/B testing.
THE RESULT
In the end, I designed 2 new pages and flows to support the client’s mobile users.
Our initial homepage A/B test result showed a 19% lift in order confirmation between one of the variants and the original.
