E-COMMERCE
A personal wine chiller designed to maintain the optimal temperature of wine without compromising its flavor or experience.
MY ROLE
CRO UX/UI Analyst & Designer
As the CRO UX/UI Analyst & Designer I:
pioneered the design and creation of a PPC landing page
lead and organized brainstorming workshops
developed requirements for new designs
supervised design deliverables by other team members
THE PROBLEM
VoChill is new company that wants to effectively turn high social traffic into qualified orders and conversions.
THE PLAN
I worked closely with the client to gain information on industry trends and conducted in-depth Google Analytics analyses to determine biggest areas of opportunity as well as identifying highest social traffic and conversion ratios to determine where PPC landing page A/B test should be targeted.
THE RESULT
In the end, I created a page for users to land on from all social media links. The project has been put on hold due to client asks and reprioritizations.
