SaaS
Acumera offers SaaS solutions for edge computing, secure edge networking, network operations, visualization and security.
My Role
CRO UX/UI Analyst & Designer
As the CRO UX/UI Analyst & Designer I:
pioneered the redesign for both the information architecture + global navigation
led and organized brainstorming workshops
developed requirements for new designs
validated concepts through user research
supervised design deliverables by other team members
The Problem
Acumera acquired competitor businesses but was seeing a decline in direct, organic, and social traffic. After doing an initial website audit, I identified duplicate information, and outdated pages and visuals. The client did not have internal UX/UI resources and was looking for solutions to help increase conversions across the website
The Plan
I worked closely with the client to gain information on industry trends and conducted in-depth Google Analytics analyses to determine biggest areas of opportunity, as well as conducting a competitor analysis.
The second portion of the validation was to run a series of user tests to test the prototype and the original website in order to gain a better understanding of usability and identify friction areas.
The Result
In the end, I applied findings from the user testing data into the final prototype designs (ease of navigation, how quickly users were able to find what they were looking for). I designed 15 new pages and flows to support the streamlined information architecture I created (example shown: Revamped site navigation).
