SaaS
LegalVision is a commercial law firm that provides Australian businesses with cost-effective and high-quality legal services.
My Role
CRO UX/UI Analyst & Designer
As the CRO UX/UI Analyst & Designer I:
pioneered the redesign for core product pages and worked with developers to create
validated concepts through user research
ran multiple in-depth data analyses for both the mobile and desktop users
Current Homepage Hero
The Problem
Client was interested in modernizing and improving conversions for core pages, such as the homepage, membership page, article page, and PPC landing page
The Plan
I worked closely with the client to gain information on industry trends and conducted in-depth Google Analytics analyses to determine biggest areas of opportunity. We decided to focus our first A/B test on the homepage, and the second A/B test on the membership page. View full mockups
The Result
In the end, I designed 3 new pages and flows for A/B testing in order to support the clients new website redesign with another agency.
The homepage A/B test showed an 34% lift in overall conversions and a 3% decrease in Bounce Rate
Redesigned Homepage Hero
